mediaplana

BAS Mauerwerkstrockenlegung Launched by mediaplana

mediaplana — Thu, 23 Jun 2011 18:07:35 +0000

After 3 months of intensive strategy consulting and production time was the BAS website released. The BAS aims to get the leader in damp proofing in eastern Germany. The special target group 40+ was to be attracted with a very clear but innovative branding and online strategy. The more trust and comfort the user feels the higher end up sales. We helped them with a complex launch including a very focused strategy and ad campaigns. An additional logo brand was created to use and easily recognize the brand in all media campaigns.

During the next months we will assist the BAS in further strategy development and decision-making and will manage a continuous improvement (KAIZEN) on workflows and online processes to improve the effectiveness and quality of the website and start with new e-commerce activities.

Live Demo at http://www.bas-mauerwerkstrockenlegung.de/

10 Tips for Brand Marketers on Facebook

mediaplana — Thu, 23 Jun 2011 16:09:21 +0000

As Facebook matures as a viable marketing and customer service channel, many organizations and brand marketers are starting to work with social media. An integrated marketing strategy, experience and expert-knowledge are needed to properly turn efforts into success. Learn more about common mistakes and how to get the most out of Facebook. Nicole and Sebastian published at Mandel a new report about their experience on common social media lacks on Facebook.

Feel free to download or to read here or follow us on Slideshare.net.

How Google Wallet will help in Mobile Marketing

mediaplana — Sat, 18 Jun 2011 10:16:40 +0000

Mobile marketing has been in effect for a while now, but there is one thing standing in its way – the ability for consumers to shop in confidence from their handsets. Though it is very possible to make a purchase from a smartphone, being able to do so in safe, secure, and efficient fashion is a luxury most users do not have for various reasons. This could all change if Google has its way.

The internet powerhouse used a recent press conference to introduce the world to Google Wallet, a new offering that aims to bridge the gap between online and offline commerce. Despite not even having an official launch date, the upcoming product is already generating a lot of talk and controversy in the process. In this article, we will examine the potential impact Google Wallet could have on the mobile marketing sector.

How it works

A Revolution in Mobile Shopping

Google Wallet is being designed as a mobile app that lets consumers securely make purchases right from their handsets. It will basically transform the consumer’s mobile device into a universal credit card as it allows purchases to be made with a Citi MasterCard credit card or Google Prepaid Card, both of which can be stored in the handset. According to the internet giant, the app will support other popular payment options in the near future. With Google Wallet, consumers will be able to make purchases in a matter of entering a simple PIN number and a few taps on their mobile display, creating a degree of convenience that did not exist for many users before.

Google Wallet Product Launch

Opportunities for Mobile Marketers

Brands are excited about Google Wallet, and its all because of the shining potential Google’s upcoming payment service has to offer. Marketers can take advantage in two ways, starting with the search company’s Groupon competitor Google Offers. A user can take any of the deals a business pushes through Offers and have them automatically synced to Wallet so they are easily accessible. Marketers can also “tap” into the apps potential by joining Google’s SingleTap partner program, which already includes well known brands such as Bloomingdales, Subway, and Toys R Us. The benefit here is being able to create innovative incentive programs that help brands reward users for their loyalty, which is great for strengthening relationships.

What is your mobile strategy?

We have learned that Google’s cutting edge mobile payment service is driven by a technology known as NFC. Short for Near Field Communication, NFC is a new form of wireless technology that allows devices within a certain range of one another to swap data. The future of Google Wallet will likely depend on the adoption of this technology among mobile makers. Although Sprint, who is allowing Google Wallet to be used on its Nexus S 4G, is currently using NFC chips in some of its phones, the search company itself projects that only 50% of smartphones will have this technology by 2014, meaning half of the user population will not have access to the functionality.

For the above reason and the fact that PayPal has filed a lawsuit against Google over basing its design on stolen mobile payment secrets, it may be wise for mobile marketers to see how this one develops before jumping on the Wallet bandwagon.

10 Tips for Legal Facebook Promotions

mediaplana — Thu, 14 Apr 2011 09:36:10 +0000

Promotions on Facebook pages are a very popular trend in marketing and branding to increase the number of new fans and to interact with them through contests, sweepstakes, competitions or similar offers. They are even legally regulated on Facebook and even forbidden in countries like Sweden or India.

As an Online Strategy Consultant, therefore Sebastian gets often asked on how to run legal Facebook promotions for brands and published this guide with our friends at Mandel Consulting. Learn more about how to run promotions within Facebook’s guidelines and still optimize your social-media activities. You can also view and download the guide on slideshare.

View or download “10 Tips for Legal Facebook Promotions” on slideshare.

The Best Outdoor Brands in Social Media in 2010

mediaplana — Wed, 13 Apr 2011 14:47:43 +0000

Looking back in 2010, Fansometer and the outdoor magazine tracked the most successfull brands in the outdoor industry by comparing the amount Facebook fans, Twitter followers or Youtube views. Though these are just a quantitative measurement like downloads, memberships, real market shares, sales or site ranking, etc… it gives us a nice overview about outdoor brands, who are using the power of social-media marketing and want to be part of the conversation. Congratulations to Bergans of Norway as the only outdoor brand from Scandinavia.

The winners in 2010 are:

Facebook’s Most Liked: Life is Good – (752,661 Page “Likes”)
Twitter’s Most Followed: The North Face – (23,264 Followers)
YouTube’s Most Viewed: Patagonia – (3,154,204 Views)

Collecting metrics until December 31, 2010, they began tracking and reporting social media brand rankings for the outdoor industry in late 2009. Life is good, The North Face and Patagonia were dominating in 2010 and were establishing themselves as the foremost influencers among those brands actively engaging fans through social media platforms.

Social-Media Brand Rankings for the Outdoor Industry in 2010

Facebook Fans

1) Life is Good – 752,661
2) The North Face – 698,817
3) Timberland – 309,649
4) Jansport – 251,562
5) Crocs – 217,241
6) K-Swiss – 146,469
7) Costa Sunglasses – 115,689
8) Vibram Fivefingers – 107,098
9) Columbia – 99,754
10) Bergans of Norway – 84,745

Twitter Followers

1) The North Face – 23,264
2) Patagonia – 19,608
3) Life is good – 18,728
4) Vibram Fivefingers – 10,444
5) Crocs – 10,149
6) Brooks Running – 7,767
7) Black Diamond – 6,878
8) Mountain Hardwear – 6,784
9) Timbuk2 Design – 5,926
10) K-Swiss – 5,778

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Viral Marketing for ATG – Brand Strategies and Key Factors for Businesses.

mediaplana — Fri, 28 Jan 2011 18:24:42 +0000

ATG consulted us about the effects of viral marketing on their marketing campaigns.

We presented our results in this brand strategy paper for business which outlined the key factors for success in viral marketing. You can find a modified version below or download the paper at slideshare.

Viral Marketing is the idea of delivering a marketing story that spreads quickly and exponentially among a huge mass of consumers.

Presentation Structure:

Viral Marketing in General
Requirements for Success
What is the Secret?
Benefits and Chances
Disadvantages and Risks
Brief Summary