BAS aims to get the leader in damp proofing in eastern Germany. The special target group 40+ was to be attracted with a very clear but innovative branding and online strategy. The more trust and comfort the user feels the higher end up sales. We helped them with a complex launch including a very focused strategy and ad campaigns. An additional logo brand was created to use and easily recognize the brand in all media campaigns.
During the next months we will assist the BAS in further strategy development and decision-making and will manage a continuous improvement (KAIZEN) on workflows and online processes to improve the effectiveness and quality of the website and start with new e-commerce activities.
Live Demo
