When Lundhags relaunched its new website, they recognised that more and more customers were moving online. We recognised that this meant huge potential for increasing sales. The secret: Build a community.
There is still a lot of unreleased potential with many e-commerce and online shopping websites. This potential can be unlocked using social media strategies. When customers search for a product they’re interested in, certain questions understandably arise – questions about quality, usage, materials, etc. Building a community that can answer customer’s questions and connecting this community with the online shop can help the brand to influence the customer’s buying decision. The “Ask an Expert” strategy connects the customer with a representative from the brand who can guide them all the way to the checkout.
Online Strategy Consulting: Build a community.
“Ask an Expert”
Skilled community managers can directly answer questions about products. By connecting more and more people interested in outdoor activities, the brand creates a community whose members are turned into real brand experts. They are then able to run the community independently, reducing customer service costs and leading to increased sales.
Facebook Connect
By making it simple for potential customers to connect with the brand’s social plug-ins from Facebook and other social media platforms, companies can maintain online communities which can spread the word about your brand. For example, it allows online customers to see updates like “Anna asked an expert about ‘Lundhags’ shoes….” and share these with their friends.
