The Scandinavian Outdoor Group has more than 2,000 years experience developing outdoor gear, making use of one of the best R&D labs in the world – the Scandinavian wilderness. They asked us to design a new strategy which would make it easier for member brands to spread news to outdoor press publications.
I am so proud to talk about our new website. It adds so much value to our members. ~ Martin Kössler, Chairman of the Board.
They asked us to design a new strategy which would make it easier for member brands to spread news to outdoor press publications. Besides the marketing strategy, a “spider tool” was also developed to automatically gather all recent press releases from the member brands, so that maintenance activities were reduced to a minimum and a common and central store for outdoor information was created. Focusing the strategy on a network, the site is connected with partner projects and activities and includes major social media communication channels.
