ATG consulted us about the effects of viral marketing on their marketing campaigns.
We presented our results in a brand strategy paper for business which outlined the key factors for success in viral marketing. You can find a modified version below.
What is your viral marketing strategy?
Viral Marketing is the idea of delivering a marketing story that spreads quickly and exponentially among a huge mass of consumers.
- Viral Marketing in General
- Requirements for Success
- What is the Secret?
- Benefits and Chances
- Disadvantages and Risks
- Brief Summary