After 3 months of intensive strategy consulting and production time was the BAS website released. The BAS aims to get the leader in damp proofing in eastern Germany. The special target group 40+ was to be attracted with a very clear but innovative branding and online strategy. The more trust and comfort the user feels the higher end up sales. We helped them with a complex launch including a very focused strategy and ad campaigns. An additional logo brand was created to use and easily recognize the brand in all media campaigns.

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As Facebook matures as a viable marketing and customer service channel, many organizations and brand marketers are starting to work with social media. An integrated marketing strategy, experience and expert-knowledge are needed to properly turn efforts into success. Learn more about common mistakes and how to get the most out of Facebook. Nicole and Sebastian published at Mandel a new report about their experience on common social media lacks on Facebook.

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Mobile marketing has been in effect for a while now, but there is one thing standing in its way – the ability for consumers to shop in confidence from their handsets. Though it is very possible to make a purchase from a smartphone, being able to do so in safe, secure, and efficient fashion is a luxury most users do not have for various reasons. This could all change if Google has its way.

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Promotions on Facebook pages are a very popular trend in marketing and branding to increase the number of new fans and to interact with them through contests, sweepstakes, competitions or similar offers. They are even legally regulated on Facebook and even forbidden in countries like Sweden or India.

As an Online Strategy Consultant, therefore Sebastian gets often asked on how to run legal Facebook promotions for brands and published this guide with our friends at Mandel Consulting. Learn more about how to run promotions within Facebook’s guidelines and still optimize your social-media activities.  You can also view and download the guide on slideshare.

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Looking back in 2010, Fansometer and the outdoor magazine tracked the most successfull brands in the outdoor industry by comparing the amount Facebook fans, Twitter followers or Youtube views. Though these are just a quantitative measurement like downloads, memberships, real market shares, sales or site ranking, etc… it gives us a nice overview about outdoor brands, who are using the power of social-media marketing and want to be part of the conversation. Congratulations to Bergans of Norway as the only outdoor brand from Scandinavia.

The winners in 2010 are:

Facebook’s Most Liked: Life is Good – (752,661 Page “Likes”)
Twitter’s Most Followed: The North Face – (23,264 Followers)
YouTube’s Most Viewed: Patagonia – (3,154,204 Views)

Collecting metrics until December 31, 2010, they began tracking and reporting social media brand rankings for the outdoor industry in late 2009. Life is good, The North Face and Patagonia were dominating in 2010 and were establishing themselves as the foremost influencers among those brands actively engaging fans through social media platforms.

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ATG consulted us about the effects of viral marketing on their marketing campaigns.

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