The Best Outdoor Brands in Social Media in 2010

Looking back in 2010, Fansometer and the outdoor magazine tracked the most successfull brands in the outdoor industry by comparing the amount Facebook fans, Twitter followers or Youtube views. Though these are just a quantitative measurement like downloads, memberships, real market shares, sales or site ranking, etc… it gives us a nice overview about outdoor brands, who are using the power of social-media marketing and want to be part of the conversation. Congratulations to Bergans of Norway as the only outdoor brand from Scandinavia.

The winners in 2010 are:

Facebook’s Most Liked: Life is Good – (752,661 Page “Likes”)
Twitter’s Most Followed: The North Face – (23,264 Followers)
YouTube’s Most Viewed: Patagonia – (3,154,204 Views)

Collecting metrics until December 31, 2010, they began tracking and reporting social media brand rankings for the outdoor industry in late 2009. Life is good, The North Face and Patagonia were dominating in 2010 and were establishing themselves as the foremost influencers among those brands actively engaging fans through social media platforms.

Social-Media Brand Rankings for the Outdoor Industry in 2010

Facebook Fans

1) Life is Good – 752,661
2) The North Face – 698,817
3) Timberland – 309,649
4) Jansport – 251,562
5) Crocs – 217,241
6) K-Swiss – 146,469
7) Costa Sunglasses – 115,689
8) Vibram Fivefingers – 107,098
9) Columbia – 99,754
10) Bergans of Norway – 84,745

Twitter Followers

1) The North Face – 23,264
2) Patagonia – 19,608
3) Life is good – 18,728
4) Vibram Fivefingers – 10,444
5) Crocs – 10,149
6) Brooks Running – 7,767
7) Black Diamond – 6,878
8) Mountain Hardwear – 6,784
9) Timbuk2 Design – 5,926
10) K-Swiss – 5,778